Privacy policy
Through our business, people and practices, Global Search Technologies Ltd (hereafter referred to as "We"), are committed to protecting and respecting the privacy of our users.
This commitment is reinforced by our Privacy Policy which, in conjunction with our Acceptable Use Policy and related documents, aims to provide clear and transparent guidance on how we may collect and use your personal information. This covers any information you may provide to us through our site thedirecttree.com. In respect of this, we strongly advise that you review the following Privacy Policy information, so you are fully aware of our approach to, and use of, personal data.
The Scope of Personal Data We May Collect
When you register, use and interact with thedirecttree.com®, we may collect and store the information you provide. This right extends to information relating to subscription services, competitions and promotions, any material you may post, or free or premium listings and services you may use.
Any contact between us – such as reporting problems, completing surveys, transactions and orders – may also be logged and collected.
Any information about your site visits to thedirecttree.com and the areas and services you access, including – but not exclusive to - traffic and location data, weblogs and other communication data, may also be recorded and used. This is in addition to any information we may collect for billing and payment purposes.
IP Addresses And Cookies
By registering and using thedirecttree.com®, you grant us permission to gather information about your computer and internet status, including IP address, operating system and browser type.
We obtain information through cookie files which are stored on your computer. The default setting for our system is to issue cookies when you log on to our site. You have the option to block such access by changing the relevant setting on your browser. Disabling this function may affect access to certain parts of our site, which require profile information provided by cookies to operate.
It is important to be aware that you may also receive cookies via our advertisers. The use of such cookies is outside of our control.
How We Use Personal Data
We only collate group information via cookies – such as statistical data on browsing history and actions – and at no time do we look to highlight the behaviour of individuals. Any information we collect is used for two simple and transparent reasons – to inform our advertisers and to support the administration of the services we provide.
For the same reasons, we may broaden the data we collect to your general internet usage and patterns. Again, we aim to use this information to gain feedback on the services we offer and to enhance and improve them.
Specific areas and benefits we look to address through personal information include:
- Audience size and usage patterns across our site.
- The ability to store information about your preferences so we can personalise your site experience in line with the things you like.
- Using personal data to speed up the searches you make on our site.
- Making our service more personal by welcoming you back on each return visit.
In terms of personal data we may hold on you – such as information provided at registration – we may use this in the following ways:
- To optimise the way content is presented to you.
- To deliver information on our services which you may have requested, or we believe may be of interest to you.
- To fulfil our contractual obligations to you as a user of our site, and inform you of any changes or enhancements to our site.
- To enable you to participate in any advanced or interactive services which we may provide to you.
How And Why We May Contact You
We wish to provide you with a clear understanding of the circumstances when you may receive an email from us, which are:
As part of the service we provide to you as a user – confirmation of registration and your account details; reminders (particularly if you have not logged on to the service for a while, or used it at all); special offers which you have specifically requested; newsletters, general promotional emails including related services from Global Search Technologies Ltd.
You can always opt out of any promotional email services – or unsubscribe from them – at any time.
Unless you tell us otherwise, we may contact you by email, phone, post, text message or any other medium.
Storage Of Your Personal Data
Information you provide to us is stored on our secure servers, which may involve storage and processing at a global location outside of the UK. By using our site, you accept this means of transfer, storage and processing of your personal information.
In return, we agree to take all reasonable care to protect the privacy of your data, ensuring it is secure and in accordance with the terms of this privacy policy. We use rigorous, industry standard security procedures and technology to ensure any data we may hold on you is secure. This extends to the transmission of data, though we cannot be held responsible for the security of personal data transmitted to our site, which is carried out at your own risk.
You undertake to keep any password, either created by you or provided, confidential and not to share it with any other party.
Understanding Your Rights
We want to ensure you are happy for us to use your personal data for marketing and promotional purposes. You have the right to unsubscribe from the weekly Offers updates simply by clicking the 'unsubscribe' link on the email.
We cannot, however, accept any responsibility to fulfill our privacy commitments if you access any partner websites via our site. You are thereby advised to review the privacy guidelines of partner networks and sites before submitting any information of a personal nature to them.
Changes To Our Privacy Policy
We may amend this policy at a future date of our choosing. Any such changes we make will be updated on this page.
Feedback
We welcome your questions, comments and requests regarding this privacy policy. You can contact us: feedback@thedirecttree.co.uk
